El Consejo Asesor se constituyó en 2009 para preservar la elevada calidad del estudio “El Comercio del Año”. El consejo está compuesto por representantes de importantes organizaciones minoristas y comerciales europeas.
Desde 2003, el estudio “El Comercio del Año” se desarrolla en distintos países europeos y es ya considerado uno de los estudios del consumidor más relevantes de Europa. Por todo esto, es esencial contar con un consejo asesor de carácter internacional que lo supervise.
Todos los consejeros son expertos en el campo del comercio y las cadenas comerciales y tienen una extensa experiencia con distintos grupos de clientes. Cada consejero es reemplazado cada tres años para garantizar la objetividad.
El Consejo Asesor ayuda a Q&A Research & Consultancy a elaborar el estudio de forma rigurosa y de acuerdo a los criterios de las organizaciones minoristas y comerciales. Así el estudio mantiene su independencia y objetividad y al mismo tiempo conserva un alto nivel de calidad.
El Consejo Asesor también contribuye optimizando el uso de los medios de comunicación y las actividades de marketing.

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Bons, Krein
Deichmann NL, UK CEO The Netherlands
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de Jong, Lotte
Hoofdbedrijfschap Detailhandel (Dutch abbreviation HBD - National Board for the Retail Trade) Director/Secretary The Netherlands
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The HBD was established upon the initiative of the employers and employee organizations in the retail trade, and is administered by them. Membership of the HBD is mandatory for all companies in the retail sector (shops, web shops and ambulant trade). The organization among others acts as the knowledge centre for the retail trade.
Mrs. de Jong was born in 1960 and is director/secretary at HBD. She aims in particular to contribute to the professionalism of the organization (among other things by implementing process-driven work methods), and to the transparency and visibility of the HBD.Her position automatically includes membership of the jury for the Marketing Prize bestowed by the Dutch Council of Shopping Centers. The annual award of the Annual Retail Prizes takes place under the auspices of the HBD. Prior to joining the HBD, Lotte gained experience in various executive/management positions. Among others, she was Director of a penitentiary institution, Head of Sector at the Municipality of Amsterdam and Municipal Secretary/general director of various Dutch municipalities. In addition to her work at the HBD, Lotte is active in various networks aimed at personal and organizational development, including on behalf of UNICEF Netherlands. Lotte de Jong studied History at the University of Amsterdam and subsequently followed various courses in the areas of business administration, management and mediation.
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Molinari, Gianmarco
DSGi Italy, Unieuro and PC City brands Marketing and Communication Director Italy
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Mr. was born in 1961 and is Marketing, Communication and Innovation specialist with strong competencies on Brand & Pack Design and Strategy. Mr. Molinari is working since more than 20 years in the Consumer Marketing and Innovation field, both within Innovation Centres and Local Operating Companies.
Up to end 2004 European he was working as Marketing Manager of Cif, one of the Unilever Global brands.Before that he managed other Unilever brands at different levels so as Domestos, Skip, Vim, Svelto, and Lysoform. Before he overtook is current function he was working as Marketing Director for Bonduelle Italy (canned, frozen and fresh vegetables) and was responsible for some Bonduelle European innovation projects.
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van Osta, Erwin
Hubo België nv CEO Belgium
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Mr. van Osta was born in 1963. After finishing the studies “Applied Economic Sciences” he was working in a managing position at the DIY-chain Gamma from 1988 till 1992. 1992 he became CEO of Hubo België nv through a Management Buy-Out. In his working life he is guided by his pioneering spirit and is acting according to his motto “Age quod agis” (free translated: just do it)
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Schmidt, Walter
RedBlue Marketing GmbH Head of Brandcommunication Germany
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Stallfort, Christoph
C&A Buying KG Marketing Research Manager Germany
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Vercouteren, Miek
Marionnaud France Director France
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